Business Gravitas and Language

Business Gravitas and Language Business Gravitas and Language Business Gravitas and Language By Maeve Maddox Tech columnist Rob Walker questions whether anyone still has gravitas in the Internet Era. gravitas (noun): high seriousness, as in a person’s bearing or the treatment of a subject; seriousness of conduct, bearing, speech, temperament, etc. According to Walker, â€Å"if you want to be taken seriously in our post-gravitas culture, you must demonstrate that you do not take yourself too seriously.† Walker makes his case for the disdain of gravitas in the entertainment media (and that includes much of what is called â€Å"news coverage†), but the pride in ignorance and love of vulgarity that dominates the popular media does not seem to apply in corporate America. The Web teems with consultants and business coaches who list gravitas as a characteristic of â€Å"executive presence,† an elusive quality that leads to promotion and is required in positions of leadership. According to an article at Forbes, the gravitas associated with executive presence comprises â€Å"confidence, poise under pressure and decisiveness.† Closely associated with this quality are speaking and writing skills. Executives who possess gravitas: do not sprinkle their speech with vulgarities. do not mumble, but enunciate their words and pronounce them conventionally. do not let their voices rise at the end of sentences that are not questions. On the other hand, they do: avoid nonstandard usage that would make them sound uneducated. speak in a pleasant rhythm and modulate their voices to avoid shrillness or nasality. express themselves coherently and grammatically, even in email. Kyle Wiens, CEO of iFixit, and founder of Dozuki, believes that carelessness with language is symptomatic of carelessness in other areas: Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing - like stocking shelves or labeling parts. His policy of refusing to hire anyone who cannot pass a grammar test has stirred heated controversy. His critics feel that mastery of one’s native language should apply only to employees involved directly with written communication. For example, contrary to Wiens, writer John McWhorter would require the ability to tell the difference between â€Å"your† and â€Å"you’re† only of those whose jobs require â€Å"taking dictation, writing technical directions and blog entries, teaching school, etc.† McWhorter even suggests that people who don’t demonstrate mastery of standard usage are not necessarily lazy, but are â€Å"more likely† victims of ineffective public education. Whatever the cause, a large segment of the American workforce lacks basic writing skills. A survey of 120 American corporations conducted by the National Commission on Writing, a panel established by the College Board, concluded that a third of employees in these companies wrote poorly enough to require in-house remediation costing as much as $3.1 billion annually. The tragedy of all this waste is that CEOs are not looking for people who can write like prize-winning novelists. All they want are people who can speak and write clearly enough to get their point across in a standard form of basic English skills that can be mastered by eighth-graders. TV shows and car ads may get laughs by poking fun at gravitas, but speakers who want to get ahead in the business world will master a form of standard English and know when to use it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in SDoes "Mr" Take a Period?10 Writing Exercises to Tighten Your Writing

The eNotes Blog Five Shakespeare Lines Youll Want to (Surprisingly) Avoid This Valentines Day

Five Shakespeare Lines Youll Want to (Surprisingly) Avoid This Valentines Day Dusting off your Shakespeare for Valentine’s Day sounds like a great idea. The Bard’s famous words are tried and tested - they’ve been working for four hundred years. But are you sure you know what they mean? And are you sure that’s what you want to say? 1. O Romeo, Romeo! Wherefore art thou Romeo? Juliet has just returned to her room after the best dance of her life, she’s standing on a balcony gazing out into the night, and she misses Romeo already. It would make sense if she were wondering where her prince was wandering. Only she’s not.   Wherefore isn’t an old-timey way of saying where. It’s the old-timey way of saying why. Big difference. Juliet wants to know why her Romeo has to be Romeo Montague, sworn enemy of her family, instead of Romeo Smith, handsome guy who showed up at the neighborhood party with no strings attached. In retrospect it might have been better if she’d asked where, though. If she’d known he was hiding under the balcony, she might not have said all those embarrassing private thoughts out loud. 2. If music be the food of love, play on†¦   No, don’t! At least, not yet. This quote from Twelfth Night sounds a little different in context: If music be the food of love, play on, Give me excess of it; that surfeiting, The appetite may sicken, and so die. The speaker, Duke Orsino, is desperately in love with the uninterested Lady Olivia, and hopes that music will actually kill his attraction to her if he hears enough of it. Not exactly a compliment to the object of your affections. Also, you’ve picked a dummy to quote. At this point in the play Orsino is still making everyone around him feel a bit sick with all his sighing and moping about- and he’s going to realize at the end that he’s in love with someone else! This quote isn’t what you want to prove your undying devotion. 3. Star-crossed lovers Given that Romeo and Juliet are the archetypal â€Å"star-crossed lovers,† it’s easy to understand how some came to interpret the phrase to mean fated, destined, meant to be. As in, â€Å"John and I are so compatible! We’re like star-crossed lovers!†Ã‚   No, you’re not. Or at least, you’d better hope you’re not, because then things aren’t going to work out for you very well. Romeo and Juliet weren’t â€Å"star-crossed† in the sense that they were bound to fall in love. They’re star-crossed because the astrological signs that determine their futures are not lining up. Fate is not a fan. You’re in serious trouble. 4. Sonnet 20 A womans face with Natures own hand painted Hast thou, the master-mistress of my passion If you’ve quoted Sonnet 20, you’ve just called the object of your affections both beautiful and loyal. Winning combo. Great stuff. She’ll be charmed. Not quite (if she knows her Shakespeare, at any rate). The problem is that the poem you’ve just read her was most likely written about a man, and if she’s paying attention, there are some things that might tip her off. For one, you’ve called her a â€Å"man in hue.† You’ve also told her that nature started out intending to make her a woman, but changed her mind and added one thing. 5. Sonnet 18 Shall I compare thee to a summer’s day? Probably not. Even if the object of your affections is willing to overlook the fact that you seem to have gone for the first love poem that popped into your head, you still have to consider the fact that some readers think this poem is more about itself than your beloved. You’re declaring that beauty fades over time (â€Å"And every fair from fair sometime declines†), but that it’s okay. Even if your love ends up old and ugly, this poem will still be gorgeous. And immortal. Hark! Are  there any we missed?

Service Organisation Case Study Example | Topics and Well Written Essays - 2500 words

Service Organisation - Case Study Example Accessibility is a key issue and an importance operations management issue for hotels and this essay will use Holiday Inn Nottingham as a case study to analyse the operational functions of a service organisation. The operational functions of an organisation are those that enable it to undertake its role (Flaherty 1996, Slack et al 1998). In the case of a service organisation, the operational functions would be those that implement the organisation's core service. In the case of Holiday Inn Nottingham, its operational functions will involve those functions that enable customers to book their services, and the people involved in making sure this is carried out appropriately. The operational functions of an organisation are also determined by the three roles as implementers of business strategy, supporters to the business strategy and as the drivers of business strategy (Flaherty 1996, Slack et al 1998). This has several meanings for Holiday Inn Nottingham, because as an implementer of business strategy it will have to ensure that it puts the general Holiday Inn strategy into place. This would include attracting customers to the hotel by managing and promoting the Holiday Inn brand in Nottingha m, through marketing and advertising the organisation. As a support of business strategy, Holiday Inn Nottingham has to develop resources to provide the capabilities which are needed to allow the hotel to achieve its strategic goals (Flaherty 1996, Slack et al 1998). Holiday Inn Nottingham has completed a major refurbishment of its hotel, and part of these refurbishments include modernising accommodation and business facilities, so that the hotel can fulfil its role in implementing the Holiday Inn business strategy. In terms of driving the business strategy, Holiday Inn Nottingham has to ensure that it retains its competitive edge (Flaherty 1996, Slack et al 1998) over other hotels in the city and the recent refurbishment demonstrates how Holiday Inn Nottingham is committed to driving business strategy. The modernisation of the rooms ensures that its customers and potential customers are accommodated in rooms that meet global standards in terms of quality and comfort. For its busine ss customers, Holiday Inn Nottingham also offers free on-site car parking, which immediately puts it at a competitive advantage as a business venue as it represents the best value for its cost. The operational functions of Holiday Inn are also better demonstrated by looking its performance objectives which include the quality advantage, the speed advantage, the dependability advantage, the flexibility advantage and the cost advantage (Harris 1989). In order to understand these advantages and the operational functions of Holiday Inn Nottingham better, a detailed examination will now follow of the organisation. Service Package The service package is the bundle of goods and services that is provided by Holiday Inn Nottingham (Lecture Notes). The most visible part of the service package is the hotel's supporting facility which consists of its guest rooms, facilities for guests and business facilities. The hotel offers three different types of guest rooms to cater for the different guest types; from single and double rooms to executive rooms and suites. Guests will also have access to a health fitness centre and internet connections in their rooms. Business customers also have a variety of room

The influence of social network media on consumer behaviour Essay

The influence of social network media on consumer behaviour - Essay Example Such response is said to be affected by consumers’ behavior. Thus, it is clear by this line of argument that consumers’ behaviours need to be substantially understood in order to successfully convey the message about the product. In this level of information, buyer behaviour is important consideration. According to Kotler et al (1999), buyer behaviour is in line with consumers’ ability to choose and consume. These consumers can be identified as individuals or households with the capacity to pay for something for personal consumption. Thus, in today’s marketing system, marketers are able to use different media to effectively convey the message about their products directly to the consumers. In today’s marketing activities, there are different messages imparted by the media for the prospective customers with regards to a specific line of offerings. This means that the media remain one of the most effective channels where information or messages about a certain line of products can substantially and effectively reach to prospective customers. Thus, it would make sense to essentially create information channeled through the media because in that way detailed information about an offering can reach to the consumers. Today, the existence of social networks brings forward the ability of marketers to integrate information on the different line of offerings directly to the consumers with and without the latter knowing so much about it in detail. In its general context, social network is consisting of individuals who are considered actors with sets of relations defined among them (Wasserman and Faust, 1994). These individuals may be friends or belong to a certain organisation with one common interests and dislikes. These individuals may be also looking for someone else who could be their ultimate partners in life in the future. These individuals may be those who have common and basic interest on particular subjects such as religion, tec hnology, sexual relationships and others. Knowing that a social network is concerned about all these things, it is easy for marketers to create remarkable moves in order to design strategies that fit to the needs of target buyers. The existence of social network media seems to be increasing and even users of them are increasing in number. This only proves that connecting people from all over the world is such a good strategy that will link consumers together in one particular purpose in the first place. This is to know their buying behaviour in a universal context. In particular, this paper talks about the influence of social network media on consumer behavior. In detail, this would talk about the impact of social network media on consumers’ personality, attitude, culture, perception and more and how these in particular defined their buying behaviour. Characteristics affecting consumer behaviour According to Kotler et al. (1999), there are characteristics of buyers that can i nfluence their buying behaviour and these include cultural, social, personal and psychological. Integrating these characteristics in the social network media would therefore make a sound move among marketers who always seem busy to study and influence buyers’ behaviours. This shows the importance to understand each of these characteristics in the context of social network media. This brings forward the ability to analyse up to what level are these concepts of consumer behaviour

My Leadership Style Essay Example for Free

My Leadership Style Essay According to the leadership assessment, I am more of task-oriented leader than a people-oriented leader, though I scored high in both areas, therefore I have a healthy balance of both which is important for a leader in any company. My leadership style allows me to get my work completed in an organized fashion, while being open to other ideas; I can focus on the small projects while continuing to see the big picture or vision. Because I score higher on the task-oriented side, I can be more autocratic in my thinking. This will limit my ability to show my apathy for my staff and employees Furthermore, I am also a transformational and charismatic leader. I am most effective in smaller organizations that have direct interactions with my staff. According to Robbins, this helps to make me effective as a leader, which will give a company â€Å"low turnover, higher productivity, lower employee stress, and burnout, and higher employee satisfaction.† Furthermore, Robbins shared that this leadership style is not effective with those who are â€Å"highly individualistic and do not readily cede decision-making authority.† Since I am able to communicate with my staff the expectations, visions ad engage my staff, I also have a Charismatic leadership style. I continuously focus on the end goal, big picture and tie that big picture to the work of my staff, making it attainable to my staff. One of the major downsides to charismatic leadership is that it can be situational, according to Robbins. Role in Company The role I would like to pursue within the company is that of a managerial supervisor. According to Robbins, organizations need strong leadership and  strong management for optimal effectiveness. I feel that because I have leadership and managerial traits and characteristics, I would be a great candidate for that particular role. In a managerial supervisory role, I am a direct leader. I work directly with my staff on a one-on-one basis and in a team format; I will have more influence directly on my staff. As the managerial supervisor, I am able to support, recognize, develop, plan, and coach/mentor my staff while monitoring, setting goals, and overseeing day to day operations. This is evident because of my healthy balance of task and people orientation. Leadership theories applicable to my leadership approach The Big Five Trait Leadership Theory is applicable to my leadership approach because research has shown that the big five personality factors are strong indicators for job success and performance. I scored high in the areas of extroversion and conscientiousness. The positive factors about scoring high on conscientiousness’s is that overall, those with high marks in this area have better job performance and those are more reliable, thorough, organized, angle to plan, and persistent according to the assessment. These traits are consisted with those of task-oriented leaders. However, the Leadership Substitute Theory would be counter indicated for the areas of subordinate, task, and group/organizational characteristics. This is because my staff could need little direction from me as their supervisor if they have extensive experience. Also, when staff repeats their task over and over, they become proficient and don’t need feedback, but are building their own motivation. As a task-oriented, transformational, and charismatic leader, I would struggle more with staff who are more independent or did not work well in the group. I like to give freedom to my staff, but my style makes it necessary to know what is going on in the jobs at all times. Conclusion My leadership style is transformational, charismatic with my main focus on task-oriented management. I work hard to inspire my staff, while also meeting deadlines. I focus better when I’m working with a team rather than individuals who do their own thing. Research has shown that my leadership style is an asset to many companies if utilized in the right way. This is why I would like a position that allows me to shine, take the lead of a team, while focusing on the companies â€Å"big picture.† References Robbins, S. P., Judge, T. A. (2011). Organizational behavior (14th ed.). Upper Saddle River, NJ: Pearson Education. Yuki, G. (2010). Leadership in organizations (7th Ed.) Upper Saddle River, NJ: Pearson Education.

Jay-Z Bio :: essays research papers

Jay-Z was born Shawn Corey Carter on December 4, 1969. He grew up in the infamous Marcy projects in Brooklyn with a sister and a brother. You would think that just growing up on the Marcy projects would be hard enough on a kid, but at the age of twelve, Shawn’s parents got a divorce. Shawn then attended the Brooklyn High school with two of today’s better known rappers, Biggie Smalls and Busta Rhymes. Shawn Carter was an intelligent and promising student, but he had behavior problems. He was introduced to the life of drugs and crime at the age of 16, where he stayed and didn’t look back until, in 1992, he decided to leave the world of drugs and crime. Soon after doing this he began looking for a record deal as a solo artist. But Shawn just wasn’t getting lucky. It wasn't until a friend, Roc-A-Fella CEO Damon Dash, convinced him to form a record company with him that Jay-Z's career finally got off the ground. Jay-Z released his first single through Roc-A-Fella in 1995, "In My Lifetime." It was a hit in New York, and helped Dash secure a distribution deal for Jay-Z’s first album, â€Å"Reasonable Doubt.† Although â€Å"Reasonable Doubt† wasn’t a huge success, it showed that the young man from Brooklyn had skills and was not to be taken lightly. More importantly, it earned the admirations from stars as varied from Notorious B.I.G. to Ice Cube. One of his songs even made its way onto the nutty professor soundtrack. Shawn’s career only went up from there. In 1997, Jay-Z's follow-up, In My Lifetime, Vol. 1, peaked at #3 on the Billboard album charts, and helped establish his career and mainstream success. He continued releasing top selling records until 2003, when he announced the release of the Black Album as his last record.

Computer Education Technology

Back to the 1940s, the modern electronic computer was developed at U.S. universities; however, in the year, there was no computer education yet. It needed more 10 years to have computer education. The period of the computer revolution was 1950 in the U.S.. Computer education began in the middle of the 1950s with an organized body of knowledge. Also Japanese the teaching of computer science has been developed in the same period. During 1955 to 1959, some universities developed their own computers. They organized short courses. Computer technology comes from the U.S. to Japan. Usually a technology is developed in the U.S.. After that, it comes to Japan so Japanese computer education is late at all and most manuals are written in English so it is easy to lean computer for people who speak English; however, most Japanese people who live in Japan cannot understand English so they have to translate English to Japanese to understand the manuals. It needs much time. Usually Japanese universities teach computer to students in Japanese so students have to study not only computer but also English when they try to use computer even if they can use Japanese operating system. For example, the command of the computer programming languages are written in English so Japanese students have to have dictionary their hand, therefore, some students stop learning it. It is so hard for Japanese student. In the near future, computer technology will be needed and important for not only students who want to be programmers or engineers but also general Japanese people so Japanese computer education has to find their own computer educational system so that people who have no computer knowledge can learn it easily.

Elvis Presley Coursework Assignment

What can you learn from source A about Elvis Presley's impact on popular music in the USA in 1955? From source A we can learn that Elvis was a popular, whether people liked his music or just him still sold his records, ‘six hit singles in the companies hit list of top 25 best sellers'. It also shows that the magazine liked him and had confidence in him and that he would succeed at the highest level. This is shown by the title ‘Presley Hot as $1 Pistol' meaning he will shoot to stardom quickly. The article also mentions that he is also ‘the number two best seller' after a well respected, clean cut singer. This shows he has already almost made the big time. Question 2. Study Sources A and B. Source B gives different impressions of Elvis Presley to that given in Source A. i) In what ways do the sources differ? Source A is different to Source B in many ways. Source A is a factual article which is encouraging towards Elvis, promoting the fact that he is popular. This source is aimed at any age group or race that had an interest in modern music and read the magazine. Source B is peoples personal opinions, condemning and objected, ‘Presley has no singing ability', and ‘primitive physical movement', are examples of the personal criticism and abuse Source B implies. Source B is aimed at middle aged, middle class white people. ii) Use Sources C and D, and your own knowledge to explain why Sources A and B differ. Source A is written earlier than Source B and is about record sales. Whereas Source B is commenting on a TV appearance made by Elvis later on. Source C also refers to his TV appearance. Source C agrees with Source B in that Elvis never should have gone on TV. Source A is written in March 1956 before anybody had seen Elvis on TV so there was no reason to criticise him. Source B is written in the same year but is after his first TV appearance. B is supported by both C and D in criticising Elvis about his appearance and his dancing technique. This is shown in Source B stating his ‘primitive physical movement' and is supported by C and D quoting, ‘unfortunately Presley makes personal appearances', and ‘how shocking he looked'. Source A is aimed at any age group or race that had an interest in reading the magazine and in modern music. Source B is aimed at the middle or upper class that would read national newspapers. Source C is aimed at Catholics, and Source D is aimed at anybody. Sources B, C, and D all criticise him so therefore support each other. This is another reason why Sources A and B are different. Source A is reaction to his records and is a factual Source ‘six hit singles in the company's hit list of top-25 best sellers'. Whereas Sources B, C, and D, are all opinions of him and his appearance. Source C supports Source B in that it was criticism of him early in his career when he first made his appearance on TV. Source D supports Source B in criticising Elvis. It shows that even other singers were being shocked by his performances ‘told some real bad, crude jokes, which weren't even funny'. Whereas normally you would expect another person in the same trade to be more accepting of a young up and coming star, who is new to the business. Question 3. Study Sources B, E and F. Do Sources E and F support the evidence of Source B about the impact of Elvis Presley? Use your own knowledge to explain your answer. Sources E and F do not support Source B. Source B was written as newspaper articles about Elvis' appearance on the Milton Berle show. The three articles in source B are all critical about Elvis eg. ‘Presley has no singing ability', ‘unintelligible lyrics' and ‘grunt and groan antics'. Whereas Sources E and F are positive about his appearances. ‘The Milton Berle show topped Sergeant Berle in the ratings'. This shows that people were watching the show to see him perform, ‘it was a relaxed and therefore more effective Milton Berle show'. Source F shows screaming and shouting girls and how popular he is. This Source could also be negative as it shows him and his roughneck appearance. All of these sources show that Elvis did make an impact whether he was liked or disliked. The age group he had the biggest impact on were the teenagers. This was because they liked his music and his rebellious style. Question 4. Study Source G. Use your own knowledge to explain why these different views were expressed. In Source G the three different people speaking all have the same view but for different reasons. The congressman Emmanuel Celler dislikes Elvis because he thought that he overdid his actions. The congressman did not have a problem with rock'n'roll but ‘Presley and his animal gyrations violate all that I know to be in good taste'. He thought that Elvis was over the top. The next part of Source G was a statement by a member of the Ku Klux Klan. The KKK were a big racist group in south America at the time of Elvis' rise to fame. At this time segregation and the Jim Crow laws were still being used. The KKK spokesman dislikes Elvis because he used black peoples style, for example Little Richard style songs. He also describes Elvis as a ‘cannibalistic, negro-loving rock and roller', which shows he has a vision of a stereotypical American red Indian who would eat white men that entered their territory. At this time 56% of Blacks were under the poverty line. The Preacher is agai nst Elvis because he sees Elvis as a bad influence on the young, stating that he ‘would not let my daughter cross the road to see Elvis'. He might also dislike Elvis because as a member of the church he might be against his sexual movement such as the hip thrusts. Question 5. Study Source I. Source I suggests that attitudes to Elvis Presley were beginning to change by 1958. Use the source, and your own knowledge to explain why this was happening. Source I shows that people were starting to like Elvis. Source I suggests that he had achieved US democracy doing what all American citizens were expected to do ‘This is US democracy at its best', because he did not use ‘influence to buy his way out'. This changed his image from a rebel to a squeaky clean pop star. He changed his style of music and started making films. Recording sessions were made shorter so he could move on to his next film, in contrast to the 30 takes of Hound Dog. After he had returned from the army he stopped doing live concerts and started wearing suits. He sung a duet with a well respected star, Frank Sinatra, on Frank's TV show, which was edited so that the audiences screams were taken out. Elvis' films joining the army and business manner made him more acceptable for all age groups and classes. Question 6. Study all the sources. ‘The impact of Elvis Presley on US society during the 1950's was more the result of television coverage of performance than his music.' Use the sources, and your own knowledge ,to explain whether you agree with this view of the career of Elvis Presley. The impact of Elvis Presley in the 1950's is said to have been more to do with his TV appearances than his music. A lot of people did not have TV's in the 1950's but most people had radios so the statement is debatable. Newspapers and magazines also highlighted and mostly exaggerated Elvis' appearances. Personally I disagree with the statement. Sources B and C are Magazine and newspaper articles with other peoples opinions about his TV appearances. Both of these articles are one sided against Elvis, only giving a conservative reaction. These reactions are all picking out bad things about his appearance and movements eg. ‘Presley has no singing ability', ‘Unintelligible lyrics', ‘primitive physical movement', and ‘grunt and groan antics'. Source F which shows Elvis dancing and singing could be positive in that there are so many screaming fans, or negative showing roughneck appearance with sideburns and controversial dress sense. Sources A, E, and H are all positive Sources towards him and his records. Source A shows that his music was popular and that he was already the ‘number two best seller' before he even appeared on TV. Source E shows that his appearance on the Milton Berle TV show had topped the ratings. This shows that people were tuning in to see him again showing he was popular before his first TV appearance. Source H is more facts about his record sales and how well they were selling compared to other artists at the same time. These statistics tell us that his music was extremely popular. These three Sources are factual rather than opinion like Sources B, and C. The middle aged group of people at the time were always looking to criticise Elvis.

Essay reviewing and outlining major points included in the study How Families Still Matter by USC Prof. Verne Bengtson

Essay reviewing and outlining major points included in the study How Families Still Matter by USC Prof. Verne Bengtson SOCI 150Midterm #2Review of How Families still MatterEvery Time I turn on the news it seems as though the media is trying to assert that today's youth are lazy products of the apparently struggling institution that is the Family. As a person who grew up in a family that could have been the model for a 1950's sitcom I find this interesting. Even though I grew up in a traditional family setting, I often find it difficult to believe that I am at all similar to what my parents were like at my age because it seems as though the structure of the family has changed so much. Furthermore, how have the many changes in structure of family living arrangements over the last few decades affected the family's ability to function properly? More importantly, what is the job of the family? Is this job being fulfilled? The important new release How Families Still Matter, by Vern L.Roald Amundsen og Robert Peary under overrekkelsen...Bengtson, Timothy J. Biblarz, and Robert E.L. Roberts which was publis hed by Cambridge University Press in Fall 2002, addresses these questions and more based on the results of their definitive, ground breaking research in the area over the last thirty years.How Families Still Matter is an important publication for a number of reasons. The study this book is based on is truly unique and ground breaking. It is a "longitudinal" study of multiple families over multiple generations. This means over thirty years ago, the researchers began studying a number of families and have followed those families for up to four generations. This is important because we can compare the social attitudes and values, physical and mental health, and the educational and occupational aspirations and goals of each generation and compare them to the generations before and after them and...

Why Principals Must Build Relationships with Parents

Why Principals Must Build Relationships with Parents Much has been made about the need for teachers to foster healthy relationships with the parents of their students. Likewise, a principal must seek out opportunities to build cooperative relationships with parents.   Though the relationship between principal and parents are much more distant than the relationship between teacher and parents, there is still considerable value there.   Principals who embrace the opportunity to build the relationships with parents will find it to be a worthwhile investment.   Relationships Build Respect Parents may not always agree with your decisions, but when they respect you, it makes those disagreements easier.   Garnering parental respect helps to make those tough decisions a little easier. Principals are not perfect, and all their decisions will not turn to gold. Being respected gives principals a little latitude when they do fail. Furthermore, if the parents respect you, the students will respect you.   This alone makes any time invested in building relationships with parents worthwhile. Relationships BuildTrust Trust is sometimes the most difficult thing to earn. Parents are often skeptical. They want to know that you have the best interests of their children at heart.   Trust happens when parents bring issues or concerns to you and know when they leave your office that it is going to be addressed. The benefits of earning a parent’s trust are fantastic. Trust gives you the leeway to make decisions without looking over your shoulder, worrying about being questioned, or having to defend it.   Relationships Allow for Honest Feedback Perhaps the biggest benefit of having a relationship with parents is that you can solicit feedback from them on a wide variety of school-related issues.   A good principal seeks out honest feedback. They want to know what works well, but they also want to know what needs to be fixed.   Taking this feedback and examining it further can spark great changes in a school. Parents have great ideas. Many will never express those ideas because they do not have a relationship with a principal.   Principals must be okay with asking the tough questions, but also receiving the tough answers.   We may not like everything we hear, but having feedback can challenge the way we think and ultimately make our school better. Relationships Make Your Job Easier A principal’s job is difficult.   Nothing is predictable. Each day brings about new and unexpected challenges.   When you have healthy relationships with parents, it simply makes your job easier.   Calling a parent about a student discipline issue becomes much easier when there is a healthy relationship there.   Making decisions, in general, become easier when you know that parents respect you and trust you enough to do your job that they are not going to be beating down your door and questioning your every move. Strategies for Principals to Build Relationships with Parents Principals spend a large amount of time after school at extra-curricular activities. This is a great opportunity to reach out and build informal relationships with parents.   Great principals are adept at finding common ground or mutual interests with almost any parent.   They can talk about anything from the weather to politics to sports.   Having these conversations helps parents see you as a real person and not just as a figurehead for the school.   They see you in part as the person who really likes the Dallas Cowboys as opposed to the guy that’s out to get my kid. Knowing something personal about you will make it easier to trust and respect you. One simple strategy for building relationships with parents is to randomly call 5-10 parents each week and ask them a short series of questions about the school, their children’s teachers, etc.   Parents will love that you took the time to ask them their opinion. Another strategy is a parent’s luncheon.   A principal can invite a small group of parents to join them for lunch to talk about key issues the school is dealing with.   These luncheons can be scheduled on a monthly basis or as needed.   Utilizing strategies like these can really solidify relationships with parents. Finally, schools are almost always forming committees on a variety of school-related topics. These committees should not be limited to school personnel. Inviting parents and students to serve on a committee brings a different perspective that can be beneficial for everyone.   Parents get to be a part of the inner workings of the school and provide their stamp on their child’s education. Principals are able to utilize this time to continue to build relationships and solicit a perspective they may not have otherwise been given.

Brief a Case Assignment Example | Topics and Well Written Essays - 500 words

Brief a Case - Assignment Example The injuries occurred from falling scales that toppled because of the explosion of fireworks in a bag that were dropped by Long Island Railway employee. Palsgraf sued the railway company for the conduct of its employees that resulted to the passenger dropping his package. The trial court and the immediate appellate courts ruled in favor of Palsgraf citing negligence (Cardozo 1). The appeals court rescinded the decision of the trial courts citing that negligence is not a tort unless the injury is foreseeable. The legal questions raised in this case were â€Å"How is the duty of care owed determined?† and â€Å"To who does a party owe the duty of care?† The appeals court held that the defendant owes a duty of care only to the individuals who are in the realistically predictable zone of danger (Cardozo 1). The case number 11 CV 0445 Wilson Sporting Goods Company, the Appellant, vs. Edwin Hickox and Lisa Hickox, the Appellee, was decided on January 31, 2013. In the previous history of this case, the appellee, Hickox, was wounded while wearing a Wilson Sporting Goods Company’s mask. Hickox brought liability case against the company and won in the trial court. In this case, Wilson Sporting Goods Company appealed citing that Hickox and his wife presented expert testimony that was devoid of acceptable basis and that the evidence was not sufficient (Fisher et al. 1). The appeals court held the decision of summary judgement to Medtronic citing that the company was liable for injuries caused to Hickox for negligent and defective design, failure to warn and the violation of indirect warranty of the applicability of the item for a particular resolution (Fisher et al. 1). The court awarded Mr. Hickox $750, 000 and Lisa Hickox, his wife $25, 000. The primary question was whether the evidence presented by the expert was adequate. Pursuant to Jones

Integrated Marketing Communication Case Study Example | Topics and Well Written Essays - 3250 words

Integrated Marketing Communication - Case Study Example The present research has identified that along with the internal marketing, the integrated marketing communication is also one of the important concepts because it is only with the help of the integrated marketing communication that how and why the product becomes more important and how the customers are influenced to buy that particular product. Integrated marketing communication is the most important process and with the help of which any brand can gain success and can gain popularity too. Gaining success is the most important for any company. According to the American Marketing Association, Integrated Marketing Communication (IMC) is termed as a planning process which is designed to assure that all the brands which are created are according to the needs and demands of customers. (IMC) integrated marketing communication is termed as a holistic approach to the marketing level. Along with this, the concept of integrated marketing communication also consists of the offline and online marketing channels. Online marketing channels basically consist of different kinds of e-marketing programs or campaigns, from the different level of search engine optimization, different kinds of the email banners and also the pay per click programs. Whereas on the other hand, the offline marketing channels are one of the main examples of the traditional prints like newspaper or magazines. These above-mentioned marketing channels are the main source for any kind of company in order to provide such working environment where people can work easily and can generate better results. Marketing channels basically provide the target through which any company can identify its customers in order to achieve their targeted goals. It is all because of the marketing channels that how the company is working and how their products are becoming more popular among people. When a company launches any product, only half of the work is done and almost half is left. The work which is left is the main and one of the most important works that are how to make this produced product popular among people. People can only know about any product with the help of marketing. When the marketing is done for that product only then everyone will know that what exactly the product is and what it actually means. There are several kinds of strategies which are related to (IMC) integrated marketing communication in order to develop into a primary and the most important tool for the market: - Media advertising towards the multiple kinds of communication. - Mass media towards the most specialized media also known as niche media. - Manufacturer dominating market towards a retailer dominating a market. - General kind of the focus advertisings towards the data based marketing. All the above-mentioned strategies are very much important in the area of integrated marketing communication as it plays an important role because if there are no strategies company can gain no profit and therefore in the result, i t will suffer loss. Nowadays integrated marketing communication has become a wide perspective which is now also done via internet. Now everything can be done via internet and via networking.